Somerset-based free range egg producer and supplier, The Traditional Free Range Egg Company, has been named South West Producer of the Year at the Taste of the West Awards final ceremony, held in the Great Hall at the University of Exeter on Thursday 14 September. Receiving high praise from the judges, owners Dan and Briony Wood (pictured above), were recognised for their innovative and entrepreneurial approach to business development, as well as their efforts to minimise the company’s carbon footprint and their continued work to ensure a sustainable future for independent family-run farms.
Pioneering a new chapter in free range eggs with the recent launch of its Birds & Herds free range eggs, which are produced as happy herds and traditional birds restore the south west’s pastures through the centuries-old process of mob grazing, The Traditional Free Range Egg Company was commended for “taking what was once viewed as a commodity, and presenting it as a top-quality artisan product on a regional, national and international level.” The Taste of the West panel also heaped praise upon the company’s “hard work to create the right product and cleverly re-direct it to a modern discerning market through innovative branding and marketing techniques.”
Dan Wood, managing director of The Traditional Free Range Egg Company, explains: “Winning South West Producer of the Year is a huge feather in our cap as we continue to champion independent family-run farms who employ traditional farming methods. Not only does it recognise the fantastic work of our team and our network of farmers who produce truly exceptional free range eggs, but it also gives us a valuable platform to educate consumers on the importance of supporting these farmers in order to help ensure a sustainable future for food and farming for generations to come.”