Devising indestructible new signage which can survive the rigours of daily life in a safari park was always going to be a tall order.
The signage is part of a major new Deadly Adventure series of features which are being
unveiled at the Wiltshire attraction this year and acting as Deadly symbols for visitors to
spot as they journey through the park.
Deadly Safari is the first experience visitors can get of Longleat’s Deadly transformation
with a brand new guide which has been voiced by CBBC Deadly presenter, Steve Backshall himself.
Encountering some of Longleat’s deadliest creatures, visitors learn about the critical
predator versus prey relationships that exist in the wild; discover amazing facts about the
animals that reside at Longleat and get to hear some of the fascinating stories from Steve’s
on screen adventures.
Longleat’s Steve Mytton said: “We needed to create signage which was in keeping with the natural environment, relatively easy for people to spot and also strong enough to stand up to some of the world’s most impressive predators – particularly our lions, tigers and cheetahs.
“We had a couple of early teething problems but we’re now pretty confident we’ve got the signage in exactly the right areas and although they clearly created some interest among the big cats at first, they seemed to survive their attentions relatively unscathed – and we have got some duplicates ready, just in case!” he added.
Deadly Safari marks the launch of the new Deadly Adventure at Longleat, a four year partnership with BBC Worldwide to transform areas of the park in the style of the BBC’s hugely popular Deadly branded programmes which include Deadly 60; Deadly Top 10s; Deadly 360; Deadly Art and most recently Deadly Mission Madagascar as seen on CBBC.
Also arriving at Longleat in May 2013 is the Deadly Challenge, which will see aspiring adventurers pitch their skills against the clock and some of the world’s most lethal creatures in a series of mental and physical challenges.
Opening Dates 2013: 15th March – 3rd November
For further information please visit www.longleat.co.uk